NEO will be one of the pillars of the international prestige and appeal of Brussels.

The strength of the NEO project lies in particular in the fact that the Heysel Plateau already welcomes more than 5,000,000 visitors per year, thanks in particular to the Atomium, Brussels Expo, Mini Europe and Kinepolis. NEO is keen to provide new urban functions (convention centre, business district, housing, green spaces, etc.) and to support existing infrastructures and create synergies between them. 

At least 250 hotel rooms are planned so as to give this economic revitalization an added boost. They will help improve the accommodation of the public of the Convention Centre and Brussels Expo as well as tourists. The hotel and catering offer will be reinforced near the business district and opposite the Atomium, as well as along the dwellings that border the new park. 

Some 3,000 direct jobs will be created for the business district alone (+/- 2,400 FTEs). The development, implementation and operation of the entire project will create several thousand jobs. The project is moreover part of a broader dynamic of tourism development on a regional and international scale as the main job creation vehicle in Brussels. 

NEO’s business model entails investing the flows generated by the provision of land to create high-quality infrastructure and facilities and public spaces.